Branding for Ta Robe

“Ta Robe” is a project I did from an automated brief service called Goodbrief. The brief called for a branding package including a name, logo, and a consistent visual system for a company that sells dresses. Ta Robe is described as a trendy, low cost material shop that is sold online only. The brand targets teens, and wants to express a sense of bravery while remaining realistic. To achieve the brief’s requirements I went with the color red on a flared strapless dress to convey that sense of bravery, and a fun typeface to appeal and welcome the teenage audience.